What Is Important With SEO and What Can Be Left By the Wayside?
The SMX East Panel
Convention happened not too long ago and many topics were presented for
panelists to weigh in on. One of the topics placed on the table was SEO and the
ranking factors.
In 2017, what part of SEO is still the most
valuable and what can be tossed away?
The algorithm is one
element of SEO that can either make or break your search engine results.
Algorithms are in a constant state of development and evolution. One point of
discussion from the panel is how certain things that used to be of concern for
SEO are no longer in play. Elements like mobile-friendliness and HTTP are more
of a concern than others.
What is of the utmost concern and what is not?
1)
The HTTP, which is more commonly known as website security. The panelists did
confirm that 65% of domains that have high-volume keywords are secure, but more
needs to be done. More people need to switch over to HTTP to ensure the
security that is already in place.
2)
The panelists found that about 45-50% of the content does have a positive
effect on the rankings. An example is comparing the content on pages 1-3 versus
page 20. Pages 1-3 are found to have content which is 45% longer when compared
to content on the 20th page under a search engine check. This bodes well
because the first 3 pages are the ones most people get their results from
anyway.
The Key Point To Remember
Do not just write content
in order to rank higher. This is another part of the topic that the panelists
discussed. The content has to be relevant. The content has to be sufficient
enough to reach out to the user's intent. Writing content for the sake of it is
not going to get you anywhere. Investigate in what your competitors are doing.
Angle your content so that it provides more value than what your competitors
are doing. Your content has to make those customers choose you over them. This
is why the first 3 pages matter more than the rest.
3)
The keyword discussion is still a relevant topic and one needs more refining
and discussion.
a)
35% of all content is not using the main keyword in the title. Some say the
algorithms understand context more, so the use of the keyword in the title is
not needed as much. Others say different.
b)
Very few links are found in the anchor text. This is suggesting that this is
not a necessary component anymore.
4)
Website traffic still matters. High-volume keywords and traffic are
interconnected. You cannot have one without the other.
5)
Links are still relevant in this day and age. The backlinks matter too,
especially when it comes to links that have less than 10,000 searches in a
month.
User signals are important
too. Examples are things like the bounce rate and the pages per session.
Summing It All Up
Panelists from the
convention came to the conclusion that traffic is still the most vital
component of SEO. You can have the right content and the right keywords, but
without the right traffic tunneling through it does not mean anything.
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